I spent a couple of years in Wisconsin; they do this every match. :) Together with the crowd responses for the Green Bay Packers (the professional team from the same area -- the one in the vid is college (yes, that's how college rolls, over here)), this was the closest I found to the sports fans back in Europe. They go nuts!
Don't dis 'em, quik.
Yes. the stadium dudes may have set it up, but its good to finally see these people join the sporting party!