Gareth Bale recruiting were between 91 and 99 million , Real Madrid made a mad spending in times of crisis . A transfer that respond to a logical marketing.
Between 91 and 99 million euros for the Welshman Gareth Bale in the press: the crazy spending of Real Madrid for an inexperienced player can be perplexing in the context of economic crisis and financial fair play imposed on football clubs. Yet it responds to a logic of survival for the Spanish giants . " The strategy of the Real, the most powerful and the most valued club in the world , is selling the dream " , decrypts Lionel Maltese marketing specialist . "When your main opponent ( FC Barcelona , ed) that sign ( Brazilian ) Neymar ( for E57 ) , when the PSG and Monaco start on the same niche merchants dream, when there are rumors starting ( Cristiano ) Ronaldo, your best player must stay behind to ensure the best seller of dreams , "says Maltese, professor at the School of Business Kedge Marseille .
To achieve its goals , the most successful club in European Cups (9 league champions, two cups of UEFA ) , has always been ready for all the craziness . " When Zinedine Zidane has signed with Real for a record ( at the time) 75 ME in 2000, it was moved to the president Florentino Perez in the amount of transfer that thought almost indecent ," said Didier Primault economist at the Centre for law and Economics of Sport Limoges where he teaches courses in the former french N.10 . " Perez was then told that Real would have been ready , if necessary , to pay much more for him from Juve . "
" A Show of power "
Vexed by the lost battle on Neymar , Cavani ( finally left PSG for 64 ME) and Falcao (transferred to Monaco for 60 ME) , weakened by the departure of Ronaldo impulses , unable to present its socios any transfer of renowned player , facing a selling club (Tottenham) extremely well managed and master of hype, to overpowering agents , Real would have put the package on Bale as his muscles are shown . "It's a way of saying , ' we remain bosses ' " Judge Maltese.
Left to overpay a young player without much experience and from a weak national team. " Bale is not Messi or Ronaldo, it's not that Beckham can consider a parallel economy ," adds Didier Primault . " It is therefore surprising to see them put on such a sum as a player in the context of financial fair play and crisis. Ago probably , yes , a little show of force . " A stroke also denounced as such by rivals FC Barcelona, whose coach Gerardo Martino called transfer Bale "quasi lack of respect for the rest of the world."
"They do not take many risks "
But this indecent purchase in Spain leaded by the crisis, is also a real challenge for the future . Bale is not Beckham but has perhaps the eyes of the strategists merengue , potential new Spice Boy. "He's handsome, is not marked by a club and still shape . For marketing , it is an asset . A Madrid, this is not the player who makes the club but the club that makes the player, " resumed Lionel Maltese. " We're in a cycle where the duel Messi / Ronaldo coming to an end . As Nadal / Federer. This is for Real cause of renewal. "
Especially as the Real, while debt it is not really threatened by the principles of financial fair play . Its debt, estimated at 500 million euros , is old and will not be taken into account when , in 2014 , UEFA impose sanctions to perpetrators clubs have debt to more than 45 million euros the last three years . "Real is its debt on a big hit with a sponsor. And a transfer , it will not be amortized over a year ," says Lionel Maltese. "They do not take many risks . This player still has a value , even if it is not of 100. If it does not work , and they sell well . "
knibis
11 years ago
Gareth Bale recruiting were between 91 and 99 million , Real Madrid made a mad spending in times of crisis . A transfer that respond to a logical marketing.
Between 91 and 99 million euros for the Welshman Gareth Bale in the press: the crazy spending of Real Madrid for an inexperienced player can be perplexing in the context of economic crisis and financial fair play imposed on football clubs. Yet it responds to a logic of survival for the Spanish giants . " The strategy of the Real, the most powerful and the most valued club in the world , is selling the dream " , decrypts Lionel Maltese marketing specialist . "When your main opponent ( FC Barcelona , ed) that sign ( Brazilian ) Neymar ( for E57 ) , when the PSG and Monaco start on the same niche merchants dream, when there are rumors starting ( Cristiano ) Ronaldo, your best player must stay behind to ensure the best seller of dreams , "says Maltese, professor at the School of Business Kedge Marseille .
To achieve its goals , the most successful club in European Cups (9 league champions, two cups of UEFA ) , has always been ready for all the craziness . " When Zinedine Zidane has signed with Real for a record ( at the time) 75 ME in 2000, it was moved to the president Florentino Perez in the amount of transfer that thought almost indecent ," said Didier Primault economist at the Centre for law and Economics of Sport Limoges where he teaches courses in the former french N.10 . " Perez was then told that Real would have been ready , if necessary , to pay much more for him from Juve . "
" A Show of power "
Vexed by the lost battle on Neymar , Cavani ( finally left PSG for 64 ME) and Falcao (transferred to Monaco for 60 ME) , weakened by the departure of Ronaldo impulses , unable to present its socios any transfer of renowned player , facing a selling club (Tottenham) extremely well managed and master of hype, to overpowering agents , Real would have put the package on Bale as his muscles are shown . "It's a way of saying , ' we remain bosses ' " Judge Maltese.
Left to overpay a young player without much experience and from a weak national team. " Bale is not Messi or Ronaldo, it's not that Beckham can consider a parallel economy ," adds Didier Primault . " It is therefore surprising to see them put on such a sum as a player in the context of financial fair play and crisis. Ago probably , yes , a little show of force . " A stroke also denounced as such by rivals FC Barcelona, whose coach Gerardo Martino called transfer Bale "quasi lack of respect for the rest of the world."
"They do not take many risks "
But this indecent purchase in Spain leaded by the crisis, is also a real challenge for the future . Bale is not Beckham but has perhaps the eyes of the strategists merengue , potential new Spice Boy. "He's handsome, is not marked by a club and still shape . For marketing , it is an asset . A Madrid, this is not the player who makes the club but the club that makes the player, " resumed Lionel Maltese. " We're in a cycle where the duel Messi / Ronaldo coming to an end . As Nadal / Federer. This is for Real cause of renewal. "
Especially as the Real, while debt it is not really threatened by the principles of financial fair play . Its debt, estimated at 500 million euros , is old and will not be taken into account when , in 2014 , UEFA impose sanctions to perpetrators clubs have debt to more than 45 million euros the last three years . "Real is its debt on a big hit with a sponsor. And a transfer , it will not be amortized over a year ," says Lionel Maltese. "They do not take many risks . This player still has a value , even if it is not of 100. If it does not work , and they sell well . "