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FA Cup set to be renamed
quikzyyy 10 years ago Edited
Arsenal 429 9010

FA Cup set to be renamed Emirates FA Cup as part of three-year £30m sponsorship deal.

The FA Cup, the oldest knockout football competition in the world, is set to be rebranded as the Emirates FA Cup in a new £30million sponsorship dealIn a move that will upset traditionalists, the FA are understood to have secured a three-year contract with Emirates Airlines.The deal, due to be rubber-stamped by the FA board on Thursday, is believed to be worth at least £10million a year — but comes at a cost for lovers of the 144-year-old competition.

The hunt proved hugely difficult even after the FA revamped their sponsorship team to bring in expertise honed at Manchester United. And it needed a bit of luck to attract Emirates Airlines, who have a massive sports sponsorship portfolio across the world that includes Arsenal’s stadium and kit.
Emirates have big money to spend after deciding last November not to renew their £30m-a-year FIFA sponsorship for the 2018 and 2022 World Cups with the corruption allegations surrounding those tournaments said to be a consideration.

The Emirates deal, likely to be officially announced nearer to the FA Cup final on May 30, is also well-timed for the FA’s commercial department with the new chief executive Martin Glenn arriving at Wembley next month.

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Showing previous versions of this text.

FA Cup set to be renamed Emirates FA Cup as part of three-year £30m sponsorship deal.

The FA Cup, the oldest knockout football competition in the world, is set to be rebranded as the Emirates FA Cup in a new £30million sponsorship deal

In a move that will upset traditionalists, the FA are understood to have secured a three-year contract with Emirates Airlines.

The deal, due to be rubber-stamped by the FA board on Thursday, is believed to be worth at least £10million a year — but comes at a cost for lovers of the 144-year-old competition.

The hunt proved hugely difficult even after the FA revamped their sponsorship team to bring in expertise honed at Manchester United. And it needed a bit of luck to attract Emirates Airlines, who have a massive sports sponsorship portfolio across the world that includes Arsenal’s stadium and kit.
Emirates have big money to spend after deciding last November not to renew their £30m-a-year FIFA sponsorship for the 2018 and 2022 World Cups with the corruption allegations surrounding those tournaments said to be a consideration.

The Emirates deal, likely to be officially announced nearer to the FA Cup final on May 30, is also well-timed for the FA’s commercial department with the new chief executive Martin Glenn arriving at Wembley next month.

Comments
CroatiaFan123 10 years ago
Arsenal, Croatia 66 2775

Today football is only about money.

0
Marcus2011 10 years ago
Chelsea FC, England 277 6501

Barclays Priemier League

Emirates FA Cup

Capital One Cup

Well now it is complete , all the tournaments are bought out officially . Oh wait Community Shield is left . I am sure that won't take long neither .

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ramaboy10 10 years ago
Mauritius 285 6463

Proof football is money. Sooner or later football jerseys will look like this:

6
HorseAFC 10 years ago Edited
60 798

@Marcus isn't community shield Bud Weiser?

Edit: It's McDOnalds

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Showing previous versions of this text.

@Marcus isn't community shield Bud Weiser?

tiki_taka 10 years ago
Barcelona, France 367 9768

Lolz The final in Dubai ?

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Argjenti1996 10 years ago
Real Madrid, Kosovo 3 408

It should be named Arsenal Fa Cup

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Marcus2011 10 years ago
Chelsea FC, England 277 6501

@horseafc

mmh Idk , well then even charity shield is bought out .

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quikzyyy 9 years ago Edited
Arsenal 429 9010

It's official now: Emirates, a global connector of people and passions, and The FA today announce that the airline will become the lead partner of The FA Cup, to be known as The Emirates FA Cup, from next season until 2018.

and change will come for BPL too: Premier League to be without a title sponsor from 2016-17 season in bid to mirror major American sports' 'clean' branding strategy

0
  • History
Showing previous versions of this text.

It's official now: Emirates, a global connector of people and passions, and The FA today announce that the airline will become the lead partner of The FA Cup, to be known as The Emirates FA Cup, from next season until 2018.

and change will come for BPL too: Premier League to be without a title sponsor from 2016-17 season in bid to mirror major American sports' 'clean' branding strategy

expertfootball11 9 years ago
Real Madrid, France 64 2837

Thanks to the Emiratis, now Arsenal gonna get cash...

0