I would go as far to argue that diving has become systematic enough that it is unfair to blame the players who do it, because they all do it. Messi, Ronaldo, Costa, Benteke, Rooney, every player has committed some type of dive over their careers, simply because it will help their team win and they won't be punished.
Because of this, it is also unfair to blame the refs. They're being set up to fail. Don't call the dive, and sometimes you'll miss an actual foul. Call the dive, and give away pk's to those who don't deserve them. It's a no win scenario, and in both cases, the referee will impact the outcome of the game, exactly what he isn't supposed to do
If both the refs and players can't fix it, discipline has got to come from somewhere higher.
Just came from watching the UCL...sigh.
I'm not complaining about the outcome, it was clear Barca were the better team, but I am going to complain about a tactic that both teams used to great effect all game long. Between watching the women's friendly world cup send-off games and MLS for the last two weeks (aka, no Euro soccer) the UCL final brought my attention back to diving.
Look, I get that you want that call. But flopping around like a fish is just poor class. Exhibit A: https://www.youtube.com/watch?v=mWgFthufKi8
But this morphs into something else that is even more annoying. Since referee's make a call when a player goes down, even actual fouls are turned into faking a broken leg. "We all KNOW that was a foul, but hell, if I fake like my tibia is broken, he might get a yellow card! AHAHAHA"
That is stupid. And players get away with conning the referee game after game because there is NO accountability whatsoever. Once in a blue moon we see a yellow card for diving. Even that wouldn't dissuade the attacker, because forwards rarely get yellow cards to begin with, so it's not like it will make a difference.
There needs to be some kind of accountability system, a fine, suspension, I don't care. Just get diving out of the game I love, so I don't have to watch a European final with at least 5-10 minutes out of the 90 watching certain players acting like they should spend the next month in a hospital. One my friends broke his foot and twisted his ankle in the same tackle, and he made less of a meal of it than half the players on the pitch today.
I hate diving.