Had a discussion with two of my friends about this, and want to know you guys' opinions as I respect them and am curious what you think. This is completely off topic from football, but in these days with the boring international break etc. I guess it's fine. Me and my friends landed on this list:

1: Harry Potter
2: Star Wars

3: James Bond
4: Middle Earth
5: Batman
6: Spider-Man
7: X-Men
8: Star Trek
9: Transformers
10: Pirates of the Caribbean

State what you think as well. Take into account everything: amount of fans, commitment of fans, box office, budget, legacy, amount of movies, etc. Especially curious about 1st place.

PS: Don't count Marvel as one franchise as this would just make the list uninteresting; rather separately as one Avengers, one Iron Man, one Captain America, one Thor, etc. Same for Pixar.

How about MCU, shouldn't be included in the list?