El Confidencial claims it is now official that Real Madrid’s Santiago Bernabeu stadium will undergo a change of name.

Club President Florentino Perez has revealed that at
the end of October he will announce the project for the stadium, which
is due to be remodelled in summer 2014 and will also carry a brand name
in its title.

“We want to award the project later this month. There are four
candidates for the improvements, and if they hurry up then we’ll see if
by the summer we can start work on what will be something very
emblematic for the 21st century Bernabeu,” he told Punto Pelota.

Perez acknowledged that negotiations with companies are ongoing to expand the stadium’s name.

“We are working on a sponsor. We are on with it. At best the stadium will have a name added to it if we can find one.”

Fly Emirates, the club’s main sponsor, are for now favourites to seal an agreement to have their name added to the title.

Despicable. Does Perez not know the significance of the name "Estadio Santiago Bernabeu"?

Santiago Bernabeu was a Real Madrid player from 1912-1927, a Real Madrid manager from 1936-1941, and went on to become our president from 1943 all the way unto his death in 1978. He spent a total 53 years of his 82 year-long life dedicated to Real Madrid. He was also largely credited to turning Real Madrid from a small club to one of the greatest of their time period, and was the one who signed Alfredo Di Stefano and Ferenc Puskas, two of the game's all-time legends.

At the time of his death in 1978, during the World Cup, FIFA decreed 3 days of mourning during the tournament in his honor, during which no games were played.

The stadium was renamed "Estadio Santiago Bernabeu" in his honor in 1955.

And Perez wants to change this? He was one of the greatest men to ever be associated with football, comparable with the likes of Sir Matt Busby, and yet.... this mark of honor will be removed. A rather disgusting president you are, Perez. If you can't respect your own club's history, stop staining our future.

I bet he ends up calling it the Perez Arena.

LOL. ^

Just like Newcastle United.

I will say ****** stadium president Perez

That star means shiter

"Millionaires arena "

El Stadio Wonga :D

This is all Piqué's doing

The Perez fly emirates Arena!

That is disgusting, Perez is just gonna wipe out 60 + years of history for the sake of advertising and making money? Modern Football sickens me sometime

Even as a FC Barcelona fan.. i don't want to hear the words "Barca Travels to the Fly Emirates stadium this week"
And as rivals that is the name we have also grown accustomed too and it wouldn't feel right to see the history of the team that keeps us motivated to preform just tooken away.

^ +1 for respecting your opposition. :')

almost every stadium in bundesliga is named after some sponsor nowadays. allianz arena (bayern), signal iduna park (BVB), veltins arena (S04) etc. it's a shame.
but the best (worst) of all is the TROLLI ARENA (Fürth) :D:D would you want your stadium to be named after something like this?? :D

Microsoft is interested in putting its name there.

http://www.elconfidencial.com/deportes/futbol/2013-10-25/bill-gates-negocia-con-el-madrid-poner-el-nombre-de-microsoft-al-bernabeu_45795/