Who should win it this year.

Ronaldo and Messi are both tied on 5, each have either won the award between them in the past 10 years.
I don't think either of them deserve to win this award this time around.

Plenty of options

Messi
Ronaldo
Mo Salah

... or Perhaps someone else ?

I'd still go for Salah, the guy has done wonders on and off the field nvm his brief appearance in Russia.

Well voted MOTM for the final was Antoine Griezmann (BIt of a joke imo). But player of the tournament: Luka Modric!

@Amir_keal

That means Varane has won the UCL and WC this year. The two biggest trophies outside of theEuros. Like you say he does deserve a nod, atleast a nomination. But there's been little talk of him sadly. The accolades speak for themselves though.

@Expertfootball11

It is politically motivated. Especially when lots of money is involved for sponsors, EA, marketing ability for clubs sponsoring football and recognisability of the player.

Its becoming more politically motivated in my opinion.