Ronaldo and Benzema
Will we see more star’s head to the Arab league after the likes of Ronaldo and Benzema?

The Saudi Pro League's recent influx of star footballers like Neymar, Karim Benzema, and Cristiano Ronaldo marks a paradigm shift in football transfers. In the summer of 2023, the league witnessed an unprecedented expenditure of $957 million, surpassing traditional football powerhouses Spain and Italy​​.

The massive investment, primarily concentrated among four clubs - Al Hilal, Al Ahli, Al Nassr, and Al Ittihad - backed by the Public Investment Fund, has sparked a trend reshaping the global football landscape.

The influx of high-profile players like Neymar, who joined Al Hilal for a staggering $98.56 million, and Benzema, who moved to Al Ittihad on a two-year contract worth $436 million, indicates a new era of financial competitiveness in the Saudi Pro League​​. Following Ronaldo's switch to Al Nassr in late 2022, these moves highlight the league's growing appeal, driven by lucrative contract offers that can compete with Europe's elite clubs.

In the Arab world, where football holds a special place in the hearts of many, this growing popularity has sparked conversations about legalizing sports betting on football matches. For fans in the region, the enthusiasm extends beyond the pitch. They are now exploring recommended new online casino sites offering a variety of football-themed casino games, allowing them to engage with the sport in diverse and entertaining ways.

Impact on Global Transfer Dynamics

This spending spree has not only elevated the status of the Saudi Pro League but has also significantly impacted global transfer dynamics.

Premier League clubs, for instance, received nearly half of their overseas transfer fees from Saudi Pro League clubs, indicating a new financial player in the market. This trend suggests a shift in the traditional transfer power dynamics, with the Saudi Pro League emerging as a major destination for top-tier talent.

Will More Stars Follow?

Given the recent trajectory and the ambitious goals set by Saudi Arabian football authorities, the trend of top-tier players moving to the Saudi Pro League will likely continue. The league's strategic vision is to position itself among the top 10 football leagues globally, with significant investment already showing signs of success. The influx of stars like Cristiano Ronaldo, Karim Benzema, and Neymar has already begun to elevate the league's profile, drawing in increased TV viewership, sponsorships, and higher attendance figures​​​​.

The Saudi Pro League's substantial financial resources and readiness to invest in top-tier players are central to its strategy. This move goes beyond merely acquiring star athletes; it's a concerted effort to evolve the league into a globally competitive football powerhouse. The league has seen a 75% increase in sponsors this season, becoming the third most profitable league in the world in terms of sponsorship revenue, underscoring the commercial success of their strategy​​.

Michael Emenalo, the Saudi Pro League's director of football, emphasizes that the league focuses on bringing in players at the peak of their careers to elevate the league's standard. This vision, coupled with the absence of financial spending caps, suggests that the Saudi Pro League will continue to be an attractive destination for top footballers. The league’s plans include targeting players like Kylian Mbappe and Harry Kane, clearly intending to attract the best of the best​​.

Balancing Financial Might and Competitive Appeal

As the Saudi Pro League continues attracting star players, balancing its financial prowess with competitive quality will be a key challenge.

While the influx of stars enhances the league's global appeal, sustaining long-term interest and competitiveness will require a holistic approach, including developing local talent, investing in youth systems, and enhancing the overall quality of play.


The Saudi Pro League's recent transformation into a powerhouse in the football transfer market is a significant development, reshaping the landscape of global football. With its record-breaking spending and ability to attract some of the biggest names in the sport, the league has signalled its ambition to compete at the highest level.

The trend of star players moving to the league is likely to continue, influenced by the attractive financial packages and the growing stature of the league. However, its long-term success and ability to maintain this momentum will depend on various factors, including the league's competitive standard and its appeal to players at different stages of their careers.

Published by Patrick Jane