Premier League
Why Premier League Betting is a Huge Hit

There’s a huge buzz surrounding the Premier League. Every season, football’s biggest league manages to keep increasing its global audience, having recently hit 1.87bn worldwide followers. To put this into perspective, the next biggest league is LaLiga, which only has 230 million followers. In terms of worldwide dominance, nobody is touching the Premier League.

Because the Premier League has become so popular from a ticket sales and streaming perspective, it’s also led to a Premier League betting boom. Every matchday weekend, millions of bets get placed on the Premier League action, with fans building ‘accas’ while also placing live in-game bets as they watch from home.

If you flashback to the 2020-21 Premier League season, total bets across Premier League matches reached over €68.5 billion by the time Manchester City were crowned champions. And with the 2024-25 Premier League campaign well underway, it’s widely expected that this number will be surpassed, especially now that the EPL is easier to access (and watch) than ever before.

Reasons Behind the Rise of Premier League Betting

Increased Number of Sports Betting Apps

The main reason behind the rise of Premier League betting has been the increased number of sports betting apps that have flooded the market. You now have Sky Bet, bet365, William Hill, Unibet, Ladbrokes and countless others — which is barely scratching the surface. What all of these apps do is make sure to offer members lots of special bonuses and promotions, too, such as odds boosts whenever there’s a big weekend of Premier League action. Naturally, this gets fans placing bets in huge numbers, from die-hards to casual supporters.

The Biggest Concentration of Top Players and Managers

Fans want to bet on the biggest and best games. Where can they find them? The Premier League. When it comes to concentration of top players and managers, no other league even comes close to the EPL, which boasts most of the world’s top talent. From Erling Haaland to Mohamaed Salah, the Premier League is stacked with some serious players, which is why viewing (and betting) numbers are through the ceiling.

‘Acca’ Culture

Accas, short for accumulators, are insanely popular amongst Premier League supporters, especially in the UK. If you didn’t know already, an acca is when you combine multiple bets into one big bet. An example of this would be if you built an acca consisting of the following legs:

  • Tottenham (WIN) vs West Ham (1/2)
  • Manchester United (WIN) vs Brentford (4/7)
  • Ipswich (WIN) vs Everton (11/8)

If you combine all of these odds together and bet £10, it would get you a big return of £55.98, so you can see that these types of bets have great potential for profit. Not to mention, they’re incredibly exciting, as fans usually find themselves glued to their phones waiting for score updates as they track each leg of their accas.

To calculate any accas you want to place yourself, there are free calculators on BettingTools. All you have to do is enter the individual odds along with the desired amount of money you want to bet. The calculator will then let you know how much money your accumulator would win, helping you to make smarter (and more informed) betting decisions.

Social Media Influence

Social media has had an incredible influence on Premier League betting. Whether it’s for weekday or weekend fixtures, fans of all 20 Premier League clubs will hop on X (formerly known as Twitter) to make their predictions and post screenshots of the bets they’ve placed. The most common thing of all is for fans to post screenshots of their accas followed by the winnings when the accas come through. These types of tweets get a lot of traction, which has had a huge influence and led to countless new sign-ups across all the major sportsbooks.

More Football Betting Ads

Football betting ads are everywhere you look. GambleAware recently estimated that gambling companies spend £1.2 billion marketing online, and it’s obvious by what you see. From social media to YouTube, football betting ads in particular are commonplace and usually feature former players, with Robbie Keane, Peter Crouch, and many others featuring in ad campaigns over recent years. Unsurprisingly, these ads are highly effective and encourage fans to place bets, whether it’s a one-off or bets on a weekly basis.

Bigger Payouts

Over the past decade, sportsbooks have started producing bigger payouts. This is primarily driven through odds boosts, which take regular odds, increase them, and make the end payout bigger. Naturally, because potential payouts are getting bigger and more exciting, Premier League supporters want a shot at them. Whether you’re betting on who you think will be the season’s top scorer (Erling Haaland is current favorite at 1/8) or whether Ten Hag will be sacked by Manchester United, the opportunities for big payouts are there.

Conclusion

The Premier League will continue to grow in dominance over the coming decade as more fans from around the world start to follow the likes of Arsenal, Manchester United, and many of the other big-hitting teams in the league. This will also help continue the Premier League betting boom, which is currently in its prime. More fans are gambling than ever and there are a huge range of sportsbooks to choose from — so there’s nothing stopping you from joining in the action, too.

14.10.2024