Spot the Differences: Tottenham Joins Bayern and Feyenoord in Subtle Logo Update
Tottenham Unveils a New Club Logo
Meanwhile, Ajax stands out with a bold decision.
On Monday, November 18, Tottenham announced a logo redesign, though the changes might need to be noticed by the untrained eye. Similar minor tweaks have been made recently by other top clubs, but Ajax stood out by reviving its classic logo.
How Tottenham Changed Its Logo
The club proudly announced the update, which involved removing the club name from the emblem and darkening the cockerel figure. And that’s about it. Tottenham emphasized that the transformation involved a significant number of people.
"The new emblem, created with input from over 300 players, staff, and fans, enables us to take a bolder and more playful approach to the club's branding across multiple platforms. The world-famous cockerel now looks prouder than ever. We removed the curved 'Tottenham Hotspur' text, allowing us to magnify the club's symbol and celebrate it as a true icon," the press release stated.
Who Else Updated Their Logo Recently?
In October, Bayern Munich announced a redesign. The changes were subtler — the logo remained the same, but the red and blue colors became more vibrant. The adjustment aimed to improve readability for fans with visual impairments.
"This aligns with Germany's new accessibility law in June 2025. It regulates contrast ratios between text and background colors, adhering to the Web Content Accessibility Guidelines for digital media," Bayern explained.
This summer, Feyenoord introduced a new logo with minimal changes: centering the "F," removing a gold line in the middle, brightening the red, and adjusting the spacing between the letters in "Feyenoord" and "Rotterdam."
In May 2021, Monaco updated its emblem by tweaking the font and brightening the overall color scheme.
Ajax Takes a Step Away from Minimalism
Before Tottenham’s announcement, Ajax revealed a logo change. Still, instead of creating something new, the club returned to the design from 1928 to 1990. The traditional logo features intricate artwork and was brought back to celebrate the Amsterdam team’s 125th anniversary.
"On March 18, Ajax will celebrate its 125th anniversary. We know most fans have wanted this for years, and we felt the anniversary was the perfect time to bring back the classic logo. History has shown that we perform best when we stay true to Ajax’s DNA. That’s why we ensure everything in the club — from our football philosophy to our core values — upholds that DNA," explained the club’s CEO, Menno Geelen.
Published by Patrick Jane
18.11.2024