Globe Soccer Awards: A Spectacle Built on Hype, Not Merit

Let’s be honest: the Globe Soccer Awards have nothing in common with the Ballon d’Or or FIFA The Best that Jorge Mendes effectively designs awards for his most famous client has been discussed countless times — and, unfortunately, it feels uncomfortably close to reality. At times, it looks like an industry insider creating a private award show and handing trophies to people from his own circle.

Some of the nominations are genuinely baffling. “Best Mental Coach”? Based on what criteria? What measurable results? What impact over the year? The same applies to “Best Agent”. Why are certain names even in the voting? Which transfers did they actually complete? Which contracts did they negotiate? What tangible achievements justify these nominations?

Questions everywhere. Answers nowhere. The winner? Surprise — Mendes again. Grim.

And yet, the hype works.

The awards have now landed a collaboration with La Liga. Would anyone be shocked if money changed hands here? The league gets polished PR, glossy broadcasts, and global exposure. Everyone smiles.

The only mystery left is this: how much are players being paid just to show up, smile for the cameras, and play along in what increasingly feels like a well-produced morning show rather than a serious football award ceremony?

The spectacle is loud. The marketing is strong.
But credibility? That’s still missing.

Published by Patrick Jane
29.12.2025