Shirt sponsorship is one of the biggest endorsements in sport. And as the English Premier League is one of the most famous (and watched) sports leagues in the world, it’s a big deal for a company to get their name and brand emblazoned on the front of one of the 20 Premier League teams’ playing kits. We take a look at all the current main shirt sponsorships of the current Premier League teams, including airlines, insurance companies and some of the best betting sites for sports:

Arsenal

As one of the most prominent teams in the Premier League, and with the club possessing a huge fanbase at home and abroad, it’s no surprise that the Gunners have a mega sponsorship deal with heavyweights Emirates. The Emirates is also the name of the stadium Arsenal play in – no wonder the deal is worth a reported £200m over 6 years (set to expire in 2024).

Aston Villa

Aston Villa are one of the oldest clubs in the world, and one of the founding fathers of English league football. After a couple of years spent in the Championship, the Villains from Birmingham have re-established themselves in the Premier League, and have a lucrative £6m-a-year deal signed with car retailer Cazoo in 2020.

AFC Bournemouth

Enjoying their first season back in the Premier League, south coast side Bournemouth are one of the smallest clubs in the Premier League in terms of fanbase and revenue. The Cherries still enjoy a lucrative deal with Dafabet that is set to expire in 2024.

Brentford

Brentford are another relative minnow in the Premier League, and another club with a betting company shirt sponsorship deal. This time the collaboration is with Hollywoodbets, although the exact value and duration of this partnership is unknown.

Brighton and Hove Albion

Brighton have been a surprise package in the Premier League in recent years, and have unearthed a production line of top talent. With great potential for growth, it’s no surprise that the Seagulls signed a valuable 12-year deal with giants American Express in 2019 that also includes naming rights to the Community Stadium. The deal is worth a reported £100m.

Chelsea

One of the giants of English football and one of the best known teams globally, Chelsea have a whopping £40m per year deal signed with mobile operator Three, signed in 2020 and set to run until the end of the 2022-23 season.

Crystal Palace

One of the smaller London clubs in the Premier League, Crystal Palace have a loyal following and excellent potential for growth. As a result, the club have a multimillion multiyear short deal with car marketplace Cinch.

Everton

Another of England’s traditional clubs, Everton are a mainstay of the Premier League. Based in the football-mad city of Liverpool, the Toffees have £10m per year deal signed with betting operator stake.com, signed in 2022.

Fulham

Another London side with oodles of commercial potential, the Cottagers have a lucrative deal with betting brand W88 for shirt sponsorship, although the exact details of the partnership are unknown.

Leeds United

Leeds United are a traditional giant of English football but have had a barren run the last 20 years or so. Now back in the top flight, the club agreed a deal with betting firm SBOTOP in 2020 worth a reported £6m a year.

Leicester City

Leicester City enjoyed one of the fairy-tale seasons of all time when winning the Premier League in 2016. That success propelled the club to new levels commercially, and the Foxes now have a lucrative deal with Forex broker FBS set to expire in 2024.

Liverpool

One of the biggest and best-known clubs in world football, Liverpool FC is a global brand. It’s no surprise then that the Reds have the second most lucrative (per year) shirt sponsorship deal in value signed with Standard Chartered. £50m a year guaranteed until 2027 is a significant partnership.

Manchester City

As the most successful club in the Premier League in recent times, it’s no surprise that Manchester City have the most lucrative shirt sponsorship deal: Etihad Airways signed a £67.5m-a-year- contract in 2009 that also includes naming rights to City’s stadium.

Manchester United

Manchester United need no introduction, and are arguably England’s biggest club in terms of global reach, a fact not lost on would-be commercial partners. TeamViewer is the lucky beneficiary currently, although the company has to pay £47.5m a year annually for the privilege.

Newcastle United

Now owned by the Public Investment Fund of Saudi Arabia, Newcastle United are one of the richest clubs in world football. Their current shirt deal with Fun88 is worth £6m a year. Expect success on the pitch to see the next sponsorship deal soar in value.

Nottingham Forest

Another traditional club of England enjoying a return to the top table, Nottingham Forest are unique in the Premier League in that the club currently has no official shirt sponsor. Instead, it was agreed in January that the club would carry for the logo of the UN’s refugee charity UNHCR.

Southampton

Southcoast club Southampton are regular participants in the Premier League, and currently enjoy a deal with sportsbet.io that is set to expire in 2024.

Tottenham Hotspur

London club Spurs enjoy a huge fanbase, boast well-known players, and are regular participants in the Champions League. As a result, the club enjoy a massive 12-year-deal with insurance giants AIA that will bring in £40m annually until 2027.

West Ham United

Another London-based team, the Hammers enjoy a partnership with well-known bookmaker Betway that brings in £10m a year and is set to expire in 2025.

Wolverhampton Wanderers

Wolves current main shirt sponsor is AstroPay, who signed a one-year deal in 2022. It’s not known what the partnership is worth.

22.05.2023